Neil Patel spends a lot of money on getting Facebook fans. He spends hours on hours analyzing his pages performance, obsessing over every detail of his campaigns. This is a guy who knows what he's talking about. More importantly, he's a guy who knows what he's talking about and loves to share it with the world!
You're gonna want to pull up your Facebook page and follow along for this step by step process on how to improve it...
1. Your Cover Photo
Your cover photo will be the first thing that people see when they visit your Facebook page, so having an awesome cover photo will make a great first impression on your visitors.
First, you have to choose the photo that you’ll use. This sounds simple, but it’s actually fairly complex. You have to consider how you can use a photo to capture attention to your brand immediately and you also want to stand out from your competition.
Ideally, your cover photo should:
- Be visually appealing
- Promote a clear message
- Appeal to visitors’ emotions
- Tie into your brand or a specific product in some way
Second, you have to decide what the objective of the photo is. There are a few different approaches that you can take here.
Let’s look at a couple of cover photos to see these approaches in action. Here’s Tazo Tea’s Facebook cover photo:
It’s simple and unobtrusive, but it’s also vibrant and gets your attention. Its colors and design also align with Tazo’s branding.
This cover photo is literally promoting a clear message by using text. That’s a great choice, if you have a slogan or mission statement that you can use. This tells visitors what you’re all about, before they even click on anything on your page. Tazo isn’t trying to be revolutionary. It’s using the cover photo as a sort of welcome mat to greet visitors.
But, that’s not to say that you’re limited to using the cover photo as a way of saying hello. You can do much more with it.
Check out Nintendo’s cover photo:
This cover photo is actually doubling as an ad. Since Nintendo is releasing a new game console, they’re making sure that everyone knows.
The photo is also an excellent example of demonstrating product usage.
2. Your About page
When people are on Facebook and want to find any information about your company, your page’s About section is most likely where they’ll go.
If your About page doesn’t have relevant, helpful information, your users are likely to bounce.
Let’s look at Target’s Facebook About page for this section.
We’ll be analyzing this page to see just how optimized it is.
A great About page has three sections full of useful information. You can use more than three sections, but you should have at least these three filled out and optimized.
Before we start, keep in mind that your page category will determine what kind of information you can add. If something doesn’t match up exactly with what you’re seeing, look for a similar section or option.
First, there’s the Business Info section. This is where you should write about your mission statement and who you are as a company.
This section is at the top of the About page, so you need to hit a home run here.
Let’s face it––no one wants to read your company’s history. They want to know what your company stands for and, ultimately, why they should be interested.
This is a great place to include a short version of your brand story. But, make sure that you involve the customer. How do they play into your grand vision?
If someone’s purchase will help make your vision come true, explicitly say so..