Extending the Shelf Life of your Creative

Extending the Shelf Life of your Creative

Your social newsfeed is much like a shelf at a grocery store. Companies use their limited real estate to fight for your attention with labels, messages and packaging design. The same principles apply when designing ads for social. Let's look at some ways to extend your social media marketing shelf life...

Twitter is now marking entire profiles as 'sensitive'

Twitter is now marking entire profiles as 'sensitive'

2016 was the year of the internet troll. This year, Twitter is trying to take on its troll problem through a range of tools aimed at filtering abusive tweets and most recently, the social media giant is running a test to mark entire accounts as "containing sensitive material".

6 Content Marketing Tactics to increase traffic 142% in 6 months

6 Content Marketing Tactics to increase traffic 142% in 6 months

What you really need to know is which content marketing tactics will get you legitimate results—which ones will boost your traffic and generate sustained leads. In other words, which strategies are truly worth your time?

What Belongs on Each Section of Your Facebook Page for Maximum Engagement?

What Belongs on Each Section of Your Facebook Page for Maximum Engagement?

Neil Patel spends a lot of money on getting Facebook fans. He spends hours on hours analyzing his pages performance, obsessing over every detail of his campaigns. This is a guy who knows what he's talking about. More importantly, he's a guy who knows what he's talking about and loves to share it with the world!

Photoshop Tutorial: Using Blending Modes to Match Colors

Photoshop Tutorial: Using Blending Modes to Match Colors

HOW DESIGN shares part 1 of this tutorial below. In it, Jesús Ramirez, a digital graphics expert and online educator specializing in Adobe Photoshop, shows how to take advantage of Adobe Stock’s visual search to find the perfect images. Then, he presents a basic color-matching method to quickly and easily change the color of an object using blending mode..

YouTube is cutting those annoying 30-second ads next year

YouTube is cutting those annoying 30-second ads next year

Youtube has recognized the need to provide their users with a better experience and has announced plans to drop those annoying :30 second un-skippable ads that play before their videos. Only time will tell if other content marketing platforms will follow suit...